Chrysler Group Highlights Fuel Economy in New Dealer Ad Campaigns - Auto Spectator

Called “Maximize Your Miles,” the ads from the Chrysler, Jeep(R) and Dodge brands feature vehicles that achieve around 30 mpg, including the Chrysler Sebring, PT Cruiser and 300; Jeep Compass and Patriot; and Dodge Charger, Caliber and Avenger. In addition to the television spots, Chrysler Group’s fuel economy message will be supported by print and radio advertising, as well as point of purchase and targeted direct mail pieces. The Chrysler brand ad, called “Import,” opens with a voiceover that says, “Chrysler proves you don’t need an import to get great mileage. While Chrysler Group is continuing to work to improve the fuel economy of its vehicles through technologies such as Multi-displacement System, more efficient engines and diesel technology, there are additional measures customers can take to enhance their fuel economy. read more

[Tags]chrysler, dodge, fuel, gas, voiceover, autospectator, fuel economy[/Tags]

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