Fuel Economy - Saving the Earth is not so simple - Winston-Salem Journal (subscription)

Some of the performers at Live Earth seemed to think that they could by converting their tour buses to biodiesel and exhorting their fans to use energy-saving light bulbs such as those made by concert sponsor Royal Phillips Electronics. Their slogan is ‘It’s so simple,’ and just one person can use these light bulbs and change the world,” marveled Ashley Roberts, a member of the pop group Pussycat Dolls. Preventing catastrophic global warming calls for a complete restructuring of the global economy, and buying more efficient light bulbs isn’t going to do it. Individuals can help, but only dramatic action by corporations — and especially governments — can solve the problem. The General Motors brand Chevrolet promoted its commitment to the cause with advertisements on the Live Earth Web site pointing out that motorists can save gasoline by keeping their tires properly inflated. The spot did not mention that Chevy’s best-selling vehicle — indeed, the top-selling vehicle in America — is a pickup truck with a mileage rating in the teens. read more

[Tags]8212, bulbs, global, light, action, america, fuel economy[/Tags]

Share This